diff --git a/_data/simple-icons.json b/_data/simple-icons.json
index 01ae1210..1a1b4d6d 100644
--- a/_data/simple-icons.json
+++ b/_data/simple-icons.json
@@ -3025,6 +3025,11 @@
             "hex": "174EA6",
             "source": "https://partnermarketinghub.withgoogle.com/#/brands/"
         },
+        {
+            "title": "Google Optimize",
+            "hex": "B366F6",
+            "source": "https://marketingplatform.google.com/about/optimize/"
+        },
         {
             "title": "Google Pay",
             "hex": "4285F4",
diff --git a/icons/googleoptimize.svg b/icons/googleoptimize.svg
new file mode 100644
index 00000000..44034240
--- /dev/null
+++ b/icons/googleoptimize.svg
@@ -0,0 +1 @@
+<svg role="img" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><title>Google Optimize icon</title><path d="M23.661 11.997a3.242 3.242 0 1 1-6.479 0V6.55H11.51a3.293 3.293 0 0 1 0-6.55h8.854a3.291 3.291 0 0 1 3.291 3.259l.006 8.738zm-16.775-.011a3.275 3.275 0 1 0-6.55 0 3.275 3.275 0 0 0 6.55 0zm5.42-3.28H5.442c1.153.647 1.944 1.867 1.944 3.28a3.766 3.766 0 0 1-1.802 3.204h3.672v5.453A3.181 3.181 0 0 0 12.372 24a3.323 3.323 0 0 0 3.291-3.357v-8.695a3.318 3.318 0 0 0-3.357-3.242z"/></svg>
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